How to calm customers worried about exploding batteries
How to calm customers worried about exploding batteries
Last Edited: 05/Oct/2016

Exploding batteries are all over the news, thanks to issues with the specially designed Lithium Ion battery in new Samsung's Galaxy Note 7 smartphone. That, along with recent stories about hover boards being banned around the world due to unsafe low-cost Chinese battery designs and laptop fires, has created some fear among consumers and customers, even about the safety of traditional batteries. 

To explain the problem to any customer who asks, there are three things to remember. 

Firstly, traditional AA and AAA alkaline and Lithium Ion batteries from major brands are all designed to well withstand safety tolerances. They are designed for the rough and tumble of transportation, and made to be used in a wide range of products with total safety. Their sturdy design and intensive testing regime at the factory makes them incredibly safe. 

Modern lithium Ion batteries in laptops and phones come with very thin skins, and when this punctures, that is what causes the fire. The companies are also trying to aggressively reduce size and space in the battery designs, to make their products thinner and lighter. This appears to have caused the problem with the Galaxy Note 7, where the positive and negative terminal on the battery have come into contact. 

Finally, you can use this opportunity to get your customers to check their older batteries for corrosion or leaks, and recommend that they buy some replacements to ensure that an old set of batteries doesn't cause a risk of causing damage to their gadgets, or the millions-to-one possibility of it starting a fire. 

It is also worth reminding customers that even these high profile incidents and incredibly rare, and only make the news because of the brand name involved and the value of the product that may go up in smoke. Batteries available on your store shelves are the result of decades of safe and careful research, and we only provide leading brands including Duracell, Energizer and Philips. Billions are sold around the world each year, and as long as they are used properly and disposed of safely, there is no risk of harm or damage from them.