Encourage a battery check to drive AA and AAA sales
Encourage a battery check to drive AA and AAA sales
Last Edited: 09/Aug/2016

Encourage a battery check to drive AA and AAA sales

The typical home has dozens of sets of batteries in use at any one time: from that cluster of remotes in the lounge, clocks around the walls and kitchen gadgets, to cameras that only come out on special occasions, game controllers in the kids' rooms, and an assortment of alarms and radios. Many of them are easy to forget, and it is only when they run out of power that people scuttle to the local store for replacements. 

Encouraging your customers to perform a battery health check is one way to help boost sales. Many of their batteries sit in devices for years, and even the best brands can be affected by environmental conditions. This can lead to batteries corroding or leaking, potentially damaging home devices or ruining the contacts, or simply being out of power when they are needed most. 

Offering a battery recycling point is one way to get people to check their batteries more often. You can also highlight the damage that can be done by old batteries with flyers explaining what can go wrong. Keeping these next to a well-stocked display of AA, AAA and other popular battery types can help keep the issue in mind for your customers. Most of your customers will definitely find a couple of devices that have run out of power or are suffering from leaking or corroded batteries, and be only too happy to bring their expired ones in for recycling and to pick up some fresh sets. 

The move can also help encourage customer safety, as many people collect their old batteries in a box or bag, intending to dispose of them at some point. This can pose a fire hazard, notably if they are stored in a metal box, or are left in a drawer with other metal or objects, which can cause a chemical reaction. So, it is definitely better to encourage people to discard their old cells. New batteries are likely safer than older models and less likely to leak, also hoping to provide improved safety and battery performance, whatever devices they are used in.