Why retailers should always stock multiple battery brands.
Why retailers should always stock multiple battery brands.
Last Edited: 29/Jul/2016

Why retailers should always stock multiple battery brands.


Here at House of Batteries, we supply the retail sector with a diverse range of wholesale batteries. We don’t just provide different sizes and specifications, we also sell different brands, including Energizer, Duracell, Philips, Union and AgfaPhoto. This is because we believe the provision of different brand options is important for our buyers and their customers. If you run a retail business, we think that you could benefit from selling multiple general purpose battery brands. Of course, specialising in a single brand won’t destroy your business, but offering multiple makes of battery is better for your reputation and your profit margins. Here, we’d like to explain why.

Firstly, offering multiple brands allows you to cover a range of different price-points. Different customers have different levels of spending power - offering several battery brands at several different price-points is a great way to ensure that you can sell to all your customers. 

Of course, providing different brands of batteries doesn’t just allow you to cater to customers with different levels of purchasing power; it also enables you to cater to customers with differing tastes. Many consumers are loyal to particular brands of batteries. They often feel that their chosen brand is superior to its rivals or that it simply suits them better. If you only sell one make of battery, you’ll lose out on customers who prefer other makes. Therefore, in order to attract as many customers as possible, it is advisable to sell as many different brands as possible.

Finally, it’s important to realise that selling different brands can make your business look more professional, thereby improving your reputation with customers. Major, high-end retailers usually sell more than one brand of battery. Selling multiple brands is a simple and effective way to emulate those retailers, which can cause consumers to subconsciously associate you with the high-end retail sector.

Whichever battery brands you choose to sell, you can source them from us without going over budget. Contact us today to find out more.