Pokémon Go will send battery sales surging
Pokémon Go will send battery sales surging
Last Edited: 20/Jul/2016

Pokémon Go will send battery sales surging


Now that the Pokémon Go app for iPhone and Android is available in the UK, mobile game players will be snapping up power extenders for their phones. The game, based on the hugely popular Nintendo titles and cartoon series, is already notorious for draining batteries. It uses a mix of GPS location, augmented reality and the phone's camera to create the monster trapping action scenes. With players searching their local area and further afield to capture Bulbasaurs, Rattata and other mystical creatures, even new phones will find their battery bars falling fast.

Phones can have their batteries drained in a couple of hours, which will see parents and children alike snapping up USB phone life extenders, many of which are powered by four or more AA batteries. In the hot summer weather, children of all ages will be out more, and phones tend to drain their internal batteries faster in the warmth anyway. 

As a result, AA batteries are bound to be hot sellers this summer, as players keep on searching for the huge number of creatures out there, and battling against each other as they try to create the strongest Pokémon. The huge popularity of the game was strong enough to send Nintendo's stock price up 50% in Japan, even though the company is only a partner in the project. With millions of UK downloads already, it is top of most social media chatter. It will also help get more people gaming, with other graphically intensive and battery draining titles like the new Batman: Arkham Underworld arriving to attract grown-up gamers. 

Our range of alkaline AA batteries from Duracell, Energizer and others are essential for these phone life extenders, which will also be must-have items over the summer as the craze builds up steam. Depending on the batteries used and the phone in question, they can add another eight hours of use. People will be stocking up for Pokémon expeditions to find the monsters lurking in local buildings and out in the wild, so ensure you have plenty of stocks to meet demand. You might also want to check if any monsters lurk within your stores before the crowds come to hunt them down - or maybe they're just hunting for more batteries!