As a mature product on shelves, batteries are a universally familiar sight. But they can easily be overlooked unless the shopper is in dire need. That need usually comes when the batteries in their fire alarm, games controller or the TV remote control have run out, sending them scurrying to the nearest store. When they arrive you need to have the right products and brands in stock.
Customers will generally snap up the leading brand such as Duracell and Energizer, after all those brands do almost 98% of all battery-related advertising, so people expect to see those brands in any store. But, it is always good to have a lower cost brand as a backup, as buyers often don't feel the need for a long life or ultra-performance battery in products like wall clocks, doorbells and so on.
As for types, sales of AA and AAA batteries make up around 80% of all sales, so ensure your stores stock their batteries with a similar proportion, but always have some C and D cells (for large flashlights, portable stereos) plus the square 9V type batteries (for alarms) on hand and button watch batteries. Highlighting the common devices that these types fit in can help remind shoppers in a hurry that they might need them.
Encouraging customers to stock up on AA and AAA batteries for these regular occurrences can help boost sales, but stores can also remind customers of other common products that need battery supplies to boost sales. Point of sale material that focuses on clocks, digital cameras, computer mouses, torches and other essentials can help shoppers remember the other essentials that they might need to swap out old batteries.
Bearing this in mind will help maximise sales of batteries, and by providing the right products at the right time you will keep happy customers coming back.