Fighting the problems that can damage your battery sales
Fighting the problems that can damage your battery sales
Last Edited: 12/Apr/2017

Here at House of Batteries, we’re passionate about helping your business succeed by empowering you to sell batteries more effectively. Unfortunately, you may find that selling batteries in the retail sector isn’t always as straightforward as you’d like. There are a number of factors that can damage your battery sales and undermine your profits. It’s important for you to be aware of these factors so that you can combat them effectively. If your battery sales are suffering, there’s no reason why you just have to accept the problem. Every factor that can negatively affect your battery sales can be fought, as we’ll demonstrate in today’s blog. 

1. Negative customer experiences

If your customers have had negative experiences with batteries they have purchased from you, this can deter them from buying from your business in the future. Negative customer experiences are likely to occur if you accidentally sell batteries that have gone past their expiration date or if you try selling cheap, generic batteries (which simply don’t work as well as branded ones). Alternatively, you may have been supplied with batteries that don’t work and unwittingly sold them onto your customers. The only way to counteract this problem is to systematically regain your customers’ trust. You should ensure that you only stock batteries from reliable brands and switch to a dependable, respected wholesale supplier. You should also check regularly to make sure no expired batteries are still on your shelves. You can make up for negative customer experiences and regain consumer trust faster than you think. Your battery sales should return to normal relatively quickly.

2. Intense competition

As we’ve discussed in previous blog entries, the retail sector is highly competitive. No matter what products you sell, there are likely to be dozens of other businesses in direct competition with you. If there are a large number of businesses in your area that sell batteries, you may find it harder to sell yours. After all, there are plenty of other places where consumers can go to stock up on batteries. However, you don’t have to let your competitors win. You can promote your batteries heavily using in-store advertising and prominent placement in order to ensure that consumers think of you when they need to buy batteries instead of your competitors. You can also give them tangible reasons to buy from you instead of your competitors by cutting prices or offering special promotional deals. We’ve discussed using prominent positioning, in-store advertising and special offers in previous entries, so feel free to look through our blog if you need help utilising any of these techniques.

3. Time of the year

Consumers sometimes feel that they don’t need to purchase as many batteries at certain times of the year. During the summer, people are less likely to need torches (because the days are longer) and are less likely to spend time on indoor hobbies that involve electronics (because the outside world is much more accessible and pleasant). As a result, they may buy fewer batteries. You can counteract this issue by refocusing your battery marketing campaign. Make sure it shows all the summertime products that require batteries, such as hand-held fans and outdoor electronic toys.

Selling batteries may not always be straightforward, but every problem that you might face can be overcome. As Britain’s largest retail battery supplier, we understand the challenges of selling batteries, but we can guarantee that overcoming these challenges is worth it.