A beginner's guide to retailing batteries
A beginner's guide to retailing batteries
Last Edited: 07/Mar/2017

Are you considering investing in general purpose and rechargeable batteries to sell to your loyal customers? If so, let us be the first to congratulate you on this decision. If you run a retail business, it makes sense to offer a diverse range of products. What’s more, batteries are used to power so many different items that they can be sold by almost any type of business, from general goods stores to electronics retailers or bookstores (in the age of e-readers, even books are sometimes battery-powered). However, if you’ve not stocked batteries before, you may be wondering what you need to know in order to sell them effectively. Here at House of Batteries, we can help. We’ve come up with an easy-to-understand list of three things you need to know if you’re selling batteries for the first time.

1. Batteries are utility items and need to be marketed appropriately

Consumers regard batteries as day-to-day essentials. This should shape the way you market them. When you market luxury goods and non-essential products, your need to convey the lifestyle benefits that these goods and products offer. However, you can’t advertise batteries in this way. Instead, you need to focus on their practical applications and the many day-to-day tasks that consumers can accomplish with them. Luckily, this is very easy because batteries are an essential component in many household devices, including torches, TV remote controls and power tools. When marketing your batteries, focus on the devices they can be used in and why these devices are essential. They’re basic, day-to-day items, so don’t try to market their lifestyle benefits.

2. Customers appreciate a choice of batteries

Stocking only one brand of battery isn’t advisable, as that brand may not suit all your customers. Different customers require batteries with different lifespans at different price points. As a general rule, you will sell more batteries if you invest in multiple different brands rather than ploughing your budget into a single brand. You should also stock a few rechargeable batteries alongside your general purpose batteries, for the benefit of customers who need batteries they can reuse.

3. Batteries need to be displayed prominently

Batteries are quite small items and it’s easy for consumers to overlook them (especially in stores that haven’t stocked them before). We therefore recommend displaying your batteries in prominent locations so that they are easy-to-see, such as by the till.

If you remember the information we’ve given you in today’s blog entry, you’ll find selling batteries easy. We can provide you with all the wholesale batteries you need, so get in touch with us today.