Duracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.

Powering devices that are most relevant to consumers

On average 63 Duracell products are sold every second around the world and more and more devices are being launched that require battery power. In the minds of consumers, the Duracell Bunny and the ‘Copper Top’ labelling are synonymous with batteries and we aim to build on this strength by responding to new areas of demand.

Ensuring quality and reducing environmental impact

Duracell Quality Assurance exceeds the requirement of the ISO 9000 standards, and specifies the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Each single Duracell battery is quality checked before leaving the plant to ensure maximum performance.

Duracell’s unique “POWERCHECK” allows consumers to instantly verify a Duracell battery’s power level to be given a second life in another device with lower energy needs. This creates value for our consumers and helps to reduce waste. For decades now, Duracell superior alkaline batteries are free of any heavy metal.

With a range of Alkaline, lithium ion, coin/button, hearing aid, rechargeable batteries and chargers. Duracell is compulsory offering in any retail environment. If you would like a Duracell Pricelist, contact usnow.